Serena Williams Just Dropped A New Fashion Line And We Can’t Keep Calm!

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Just as we were trying to get over Serena Williams’s winning match at the Grand Slam French Open on the 29th of May, she has vowed us already with a sharp fashion line! With her independent clothing line “Serena,” this super talented athlete, fashion designer, a successful entrepreneur, a doting wife and a loving mother has added another feather in her cap! Debuting a 12 piece collection, her new fashion line is affordable and attainable with everything under $250. Williams has previously collaborated with Nike and HSN.

Inspired by strong, independent women around the world; Serena’s label consists of chic, sexy, comfortable and sophisticated dresses, outerwear, bottom wear and tops. The designs are very contemporary and stylish; bearing in mind, the sensibilities of a fearless, courageous and passionate woman who believes in herself and is an inspiration to another.

Way to go, Serena! So, let’s #BeSeenBeHeard.


Shop the entire collection at


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