Of Understated Glamour and Cubist Ideologies: ‘By Chandni’ by Chandni Sahi

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Deeply rooted in the sensibilities of Cubism and greatly influenced by Picasso, ‘By Chandni’ is an Indian label that is synonymous of understated charm and elegance. A London College of Fashion graduate, Chandni Sahi has previously worked with master couturiers, Abu Jani and Sandeep Khosla before launching her own pret couture fashion house, ‘By Chandni’. Chandni Sahi’s forte lies in beautiful applique embroidery and fusion wear. Her Indo-western collections are very stylish and highly contemporary. She is of the opinion that fashion should not only be elegant but also comfortable and affordable. She designs clothes for the modern, fashion conscious woman who believes in being stylish, with comfort and ease. Her artistic flair is evident from her exquisite designs and superior craftsmanship.

Drawing inspiration from Cubist ideologies and the beauty of African architecture and culture, Chandni Sahi’s ‘The Cubist Collection’ is a beautiful juxtaposition of geometric silhouettes and abstract art. This collection comprises of contemporary silhouettes, beautiful pastels, fashionable prints and exquisite enlarged embroidery. It is very quirky, graceful and artsy. The colour palette is very festive, vibrant and warm. ‘The Cubist Collection’ celebrates the festive season in all of its glory and anticipation. The very essence of this aesthetically pleasing collection lies in the enticing spirit of monsoon.


The Cubist Collection 



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