Ethical Beauty Brands That We Totally Love!

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Being ethical and cruelty free is one of the most important challenges that the beauty industry faces today. Nowadays, most of the organizations are implementing cruelty free practices and are committed to moral ethics and values. Some of the biggest names in the beauty industry are vegan, organic and all of the products are ethically sourced. These companies adhere to strict norms against animal testing and have embraced ethical standards. Most of the countries in the world have established a ban on testing ingredients on animals, except in China, where it is a legal prerequisite to test imported products on animals before selling them in the market.

Let’s take a look at some of the companies who are proud to be ethical, sustainable and cruelty free. These organizations may not be completely vegan but have proven themselves on high moral grounds and ethical commitments. You could also start by incorporating these brands in your beauty and makeup regime and doing your bit for the society.



This company is mostly known for their cruelty free beauty products. They are completely against testing their ingredients on animals and are not involved with any manufacturers in the industry that do not use naturally sourced ingredients. However, some of the makeup brushes are made from goat hair.



This brand has both vegan and non-vegan options. It is known for its cruelty free practices. However, it is not completely vegan as it uses a particular insect as a source to produce a red pigment called ‘carmine.’



Becca prides itself on being a 100% cruelty free and ethical brand. This brand is committed to developing ethical and cruelty free techniques that do not require testing products on animals.



It is a pioneer in the field of solid cosmetics and a 100% organic and vegan beauty brand. It is well known for its eco-friendly and sustainable products, environmentally friendly packaging and stringent rules against animal testing.



Urban Decay is certified by The Leaping Bunny and PETA as a cruelty free brand. It employs cruelty free practices and does not test products on animals. Even the raw materials that they use are not tested on animals and are organically sourced.



Too Faced is a completely vegan, organic and cruelty free label. Even the makeup brushes are made from synthetic fibers instead of animal hair.

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