Founded by Sailesh Singhania, the SS label focuses on handloom weaving and sustainable luxury. This label specializes in beautiful hand woven saris. Sailesh also works towards the development of rural artisans and provides sustainable livelihoods for them. This label seeks inspiration from traditional and ancient methods of heritage weaving and promotes the practice of handloom weaving. The collections are innovative, elegant and contemporary. It is a playful mix of modernity and traditions and represents Indian romanticism and culture in its truest form.