Launched in 2004, Rajdeep Ranawat's eponymous label is inspired by nature, royalty and old world charm. Focusing on the ideology of Art meets Fashion, his collections comprise of stunning womenswear, menswear and bridal couture. He is well known for his use of lavish textiles, stunning embellishments and exquisite embroideries. He incorporates a lot of Swarovski elements, sequins, pearl, metals and beads in his creations and is adept in European art and Indian embroidery. His collections are highly contemporary, sophisticated and extravagant.