Lingerie is the most important part of your wardrobe and is like your second skin. It has become an inevitable part of fashion and lifestyle and a secret you can keep close to your heart. It gives you a sense of inner confidence, not to mention comfort and the right fit. Also, it is imperative to wear the right type of lingerie underneath your clothes in order to avoid some serious lingerie faux pas. The number of options available for sexy underwear today can be exhilarating. Bored of scratchy brands and sloppy lacing? From tempting underwear, comfortable tummy tuckers, chic nightwear, captivating bridal wear to sexy babydolls, we have zeroed in on some of the best intimate apparel labels in India that are sensual, luxurious, comfortable and affordable.
Launched by Richa Kar in 2011, Zivame has become one of the most sought after lingerie brands in India for their wide range of assortments at different price points. They also stock a number of lingerie brands and have their own in-house production unit. With an array of seductive underwear to stylish nightwear and sportswear, this brand has it all. Zivame is available online and in store. This label has definitely revolutionized the lingerie retail industry in India and has a huge fan following.
Lanched in 2012, this brand is young, dynamic and offers fun and delicate lingerie in various shapes and sizes. Pretty Secrets has a very strong online presence. It mostly caters to the young crowd and the millennials and offers elegant underwear and swimwear in a range of styles. This brand is best known for their sexy babydolls, lacy underwear, delicate nightwear and seductive bridal wear collection. They have also introduced a beautiful selection of plus size nightwear to suit different body types.
Launched in 2007, Amante is one of the most popular intimate apparel brands in India. This label is owned by MAS Holdings and is well known for its exquisite range of bridal lingerie, comfortable nightwear and alluring designs.
Owned by Genesis Colors, BWITCH was launched in 2008. This label is a premium lingerie brand that is made for the contemporary woman. BWITCH has gained immense popularity for its sensuous designs, lace embroidery and intricate detailing. This brand caters to women who like to experiment with bold colours and cuts, are sophisticated and does not compromise on quality.
Lanched in 1987, this label caters to the mid segment and the premium segment market in India. It is one of the most preferred intimate wear brands in the country with many loyal customers. Lovable is loved by all for their super comfortable and affordable innerwear that comes in a variety of shapes and sizes.
Launched in 2003, this brand has come a long way and has firmly established itself as one of the best lingerie manufacturers in India. This brand caters to the contemporary urban women and is well known for their exclusive designs and high quality products, which are available in a wide range of colours and styles.
Founded by Neha Kant in 2013, Clovia focuses on comfort and style. This brand is well known for its satin nightwear range, luxurious fabrics and sexy camisoles.