High street fashion in India has become quite the rage! Although the term ‘high street fashion’ originated in Europe, it has encompassed the whole world and is seen on almost all of the celebrities, stylists and the fashion fraternity. High street fashion is very stylish, affordable and edgy. It caters to different individual styles and can be personalized in a number of creative ways. We all love Zara, H&M, Topshop, Miss Selfridge, Dorothy Perkins etc. but have you heard of some of our home grown fashion labels that are killing it in terms of the high street fashion culture and style?
Let’s take a look at some of the best high street fashion brands in India that will make you want to swipe that card right away!
Founded by Anand Ahuja, Bhane has revolutionized high street fashion in India. This brand is for the new generation and is all about innovative designs and creativity. Bhane’s design ideologies are based on the principles of originality, minimalism and simplicity. Bhane was born out of a passion for individuality and uniqueness yet something that could fit well into any culture. The collections have an international appeal and are chic and highly contemporary. This brand is well known for its excellent craftsmanship, attention to detail and subtle colour imagery.
Launched in 2017, ‘Rheson’ by Sonam and Rhea Kapoor is reminiscent of the 80’s design aesthetics. These fabulous fashion gurus have given a contemporary twist to the classics with their own distinguished sense of style. Rheson is a fresh new take on Indian fashion and caters to women of all shapes and sizes. It boasts of elegant Indo-western ensembles, beautiful dresses and sarees in delicate Mogra prints, funky separates, stylish tops and tees in cute snacks and stationery prints, spunky jackets and shrugs, gorgeous stationery shirtdresses and dapper denims. This brand is extremely popular among the millennials and retails out of Shoppers Stop across the country.
Launched in 2011 by Jayesh Sachdeva and Rixie Bhatia, Quirk Box is a fashion and lifestyle brand that offers quirky, stylish and contemporary Womenswear, Menswear and Kidswear clothing. This label mostly appeals to millennials and the younger generation. Quirk Box is known for its unique, edgy and artsy designs and is the perfect amalgamation of Fashion and Art. It beautifully imbibes original and graphic art in its creations and is reflective of playful sophistication and an aesthetic interplay of colours.
Launched in 2012 by Tushar Ahluwalia and Rashmi Ahluwalia, StalkBuyLove offers the latest trends in Womenswear fashion. This label has carved a name for itself for its elegant, stylish and fresh off the runway looks. It has a wide range of clothing and accessories and caters to women of different age and sizes.
Cover Story is one of India’s premium high street brands and offers chic and modern clothing that has an international appeal. This brand is for the fashion conscious woman who likes to be updated with the current trends in fashion but also has her own individual style.